American Association of Colleges for Teacher Education (AACTE)
Case Study: 2021 Apex Award-Winning COVID-19 Resource Hub for Educator Preparation
The Challenge
At the onset of the COVID-19 pandemic, educator preparation programs across the country faced unprecedented uncertainty. The American Association of Colleges for Teacher Education (AACTE) needed a digital solution to guide member institutions through rapidly changing policies, remote instruction, and shifting licensure requirements. Elation Communications was tasked with developing a timely, accessible platform to support the field and position AACTE as a national leader in pandemic-era education guidance.
The Solution
Elation Communications created a dynamic COVID-19 microsite that served as a centralized digital hub, featuring:
- Curated national and state-level pandemic guidance for colleges of education.
- A library of timely publications, research summaries, and policy updates.
- Archived webinars and live town halls featuring expert voices and education leaders.
- Video resources for navigating virtual instruction, licensure, and clinical practice challenges.
- Strategic content strategy, web development, and branding to maximize usability and credibility.
The Results
- Microsite became the #1 most visited destination on AACTE’s digital platform during the height of the pandemic.
- Helped thousands of educators and deans navigate rapidly evolving education policy and operations.
- Supported continuity of learning and professional development for teacher educators.
- Earned the 2021 APEX Award for Publication Excellence in the category of COVID-19 Media – Education & Training.