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American Association of Colleges for Teacher Education (AACTE)

Case Study: Advancing Teacher Diversity and Equity in Education Nationwide

The Challenge

Teacher shortages and lack of educator diversity were critical challenges facing schools across the country. Elation Communications was tasked with designing campaigns to increase the pipeline of teachers of color, support multicultural teaching initiatives, and help reframe education as a force for social change.

The Solution

Elation Communications implemented a multi-pronged communications strategy:

  • Partnered with AACTE to amplify the Holmes Program for diverse graduate students in education.
  • Produced the documentary series “Diversity, Equity & Inclusion in Education,” which highlighted model DEI initiatives.
  • Led national communications for Educating for American Democracy, aiming to equip 1 million teachers with civic education tools.
  • Delivered messaging tools and advocacy content to support education policy reform.

The Results

  • Thousands of education leaders engaged with the video series and messaging.
  • Teacher preparation program visibility increased across underrepresented populations.
  • Helped influence local and state recruitment initiatives to increase Black and Latino male teacher representation.
  • Positioned AACTE as a national voice on education equity policy.