Maryland Veterinary Medical Association (MDVMA)
Case Study: Doubling Revenue and Engagement for Annual Conference
The Challenge
MDVMA needed to reinvigorate its flagship conference, which had seen stagnant attendance and declining sponsor engagement. The goal was to revamp the experience into a high-value, modern event that could increase revenue, expand reach, and better serve veterinary professionals statewide.
The Solution
Elation Communications reimagined the MDVMA conference with a full suite of services including:
- New branding and conference identity to reflect energy and relevance.
- Strategic sponsor activation, value-added packages, and custom content integrations.
- Full-service hybrid event production with a digital attendee hub.
- Multimedia marketing campaign and media relations to drive visibility and registration.
The Results
- Doubled year-over-year conference revenue.
- Achieved record-breaking attendance for MDVMA.
- Increased sponsor retention and satisfaction with a fresh partnership strategy.
- Built a digital hub for year-round member engagement and content access.