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Touro University Graduate School of Education

Case Study: Elation Communications Boosts Engagement with Strategic Content for Educator-Focused Marketing

The Challenge

Touro University’s Graduate School of Education (GSE) needed a targeted content marketing strategy to amplify its leadership in educator preparation, increase visibility among prospective students, and engage current faculty, alumni, and stakeholders. The school wanted to humanize its brand, spotlight academic excellence, and align messaging with seasonal enrollment and educational trends.

The Solution

Elation Communications developed a robust education marketing strategy and editorial content calendar tailored to Touro GSE’s mission and goals. The work included:

  • Editorial Planning & Coordination
    Designed and implemented a strategic content calendar to guide storytelling across all communications channels, ensuring consistency and alignment with academic milestones and key events.
  • Thought Leadership and Brand Storytelling
    Produced original content that highlighted institutional priorities, showcased faculty expertise in key areas such as digital learning and multilingual education, and emphasized the school’s role in advancing equity and innovation in teaching.
  • Cross-Platform Content Development
    Created coordinated content across newsletters, blog posts, social media, and video formats to reinforce Touro GSE’s brand messaging and connect with diverse audiences.
  • Impact-Driven Campaign Themes
    Developed themes and content series focusing on educator impact, program highlights, alumni success, and student engagement—strategically aligned with recruitment seasons and academic campaigns.
  • Efficient Project Management
    Tracked deliverables, deadlines, and resource hours using a structured editorial workflow—improving efficiency and supporting collaboration between communications and academic teams.

The Results

Through Elation’s support, Touro GSE achieved:

  • A consistent cadence of mission-aligned editorial content across key platforms.
  • Stronger visibility for academic programs and institutional priorities.
  • Enhanced reputation as a leader in educator preparation and professional development.
  • A streamlined system for managing content creation, approvals, and performance.

This collaboration positioned Touro GSE for long-term success in its outreach, recruitment, and engagement goals—demonstrating the power of strategic storytelling in higher education marketing.