Pull up your last three fall appeals and your last three year-end appeals side by side. There’s a good chance they sound like the same letter with the season swapped out — same structure, same closing ask, same “as the year winds down” energy stapled onto a month that has nothing to do with winding down.
In this episode of Elation Communications’ podcast on Inclusive Communications, titled From Vision to Reality: Leading Systems Change Through People-First Leadership, host Jerrica Thurman sits down with Dr. Andy Thyrring.
Read your last five pieces of recruitment content back to back. Count how many sentences describe what you offer versus how many sentences prove it’s true.
Draw your enrollment funnel on a whiteboard and it probably looks like every other one: awareness, interest, application, decision, enrollment. Clean stages, clear metrics, a straight line from stranger to student.
Most event leaders are still perfecting the conference of 2015 — bigger stages, denser agendas, more sponsors squeezed into the same exhausted three days.
Picture the old conference floor plan. Rows of chairs bolted to exhaustion. A coffee station running on fumes by 10 a.m. Fluorescent lighting doing its best impression of an interrogation room. And somewhere, tucked behind a pillar, a lone “quiet room” that nobody can actually find.
Say “hybrid event” to most planners and they picture a camera crew, a livestream link, and a remote audience watching the same keynote as the room. That’s not wrong, it’s just small. The organizations actually winning right now aren’t building hybrid events.
Somewhere around the third identical conference of the year, attendees stop pretending. Same ballroom rows facing the same stage. Same keynote-then-breakout rhythm. Same lukewarm coffee at the same ten-minute intervals.
Two hundred fifty years ago, words helped shape a nation.
Celebrate Social Media Day June 30th with Elation Communications and explore our Social Media Leadership Guide.
It never once explains why any of them are worth a stranger's Saturday morning — and without that, you're not recruiting volunteers, you're posting a chore list and hoping someone feels guilty enough to claim a line item. People don't volunteer because a task needs...
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It never once explains why any of them are worth a stranger's Saturday morning — and without that, you're not recruiting volunteers, you're posting a chore list and hoping someone feels guilty enough to claim a line item. People don't volunteer because a task needs...
It's also the exact reason so much testimonial content feels a little hollow: it was collected as a transaction, and transactions produce transactional material, even when the underlying story is genuinely moving. Real consent isn't a form. It's a conversation — one...
Thank-you notes. Application follow-ups. The message a parent sent at 11 p.m. because something moved them enough to write it down unprompted. Nobody hired an agency to craft that language. Nobody workshopped it in a meeting. It's real, and real is exactly what's been...
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