June 28th Is National Insurance Awareness Day! Here’s What Your Agent Wishes You Knew

Insights from Elation’s Inclusive Communications Podcast, featuring insurance expert Kip Harris

Every June 28th, National Insurance Awareness Day quietly rolls around — and for most of us, it slips by unnoticed. But for small business owners, homeowners, and families alike, this is the perfect moment to pause and ask: Do I actually understand what my insurance is doing for me?

On the latest episode of Elation’s Inclusive Communications Podcast, host Jerrica Thurman sat down with Kip Harris, a licensed insurance producer who has spent nearly a decade in the industry, to unpack what this day really means — and why so many people are leaving themselves financially exposed without realizing it.

Why National Insurance Awareness Day Matters

Kip explained that the timing of this awareness day isn’t random. It falls in the middle of the year, often coinciding with mortgage and escrow account reviews — making it a natural checkpoint to revisit your coverage. Life changes constantly, he pointed out, and those changes — a new home, a growing business, a shifting family situation — all carry financial implications that your policy needs to keep up with.

His advice is simple: don’t wait for a crisis to find out your coverage doesn’t match your life anymore.

The Misconception That Costs People the Most

If there’s one theme Kip kept returning to, it’s this: don’t sacrifice coverage to save a few dollars.

Insurance costs have climbed, especially in states like Maryland, and Kip understands the instinct to cut corners. But he’s seen firsthand how trimming coverage — lowering deductibles incorrectly, skipping life insurance, or sticking with state-minimum auto limits — often costs people far more down the road than the small savings were worth.

One story stuck out: a client who started with state-minimum auto coverage gradually moved to higher liability limits over several years. Not only did this protect him better, it actually lowered his premiums over time, thanks to an improved insurance score. As Kip put it, the client eventually told him, “You haven’t steered me wrong yet” — a small but powerful reminder that the right coverage isn’t just protection, it’s often the smarter financial move.

What Small Business Owners Shouldn’t Overlook

For entrepreneurs, Kip was direct: liability insurance should be priority number one. Litigation, he noted, can come from almost anywhere — and an umbrella policy, whether personal or commercial, can be the difference between a minor inconvenience and a major financial setback.

He also flagged a coverage gap that’s becoming more relevant every year: natural disasters. Floods and even earthquakes are increasingly affecting areas that historically didn’t need to worry about them. His takeaway? Don’t assume you’re in the clear just because your area “isn’t known for that.”

The Power of Bundling

Beyond the basics, Kip highlighted bundling as an underused way to save. Combining auto, home, and business policies with one carrier often unlocks meaningful discounts — and insurers are increasingly motivated to cover everything you own, not just one piece of it.

He also pointed to umbrella insurance as a frequently misunderstood product. It’s not just for the wealthy — it’s an affordable way for everyday people to protect themselves from costly, unexpected lawsuits.

Where the Industry Is Headed

Looking ahead, Kip described an insurance industry leaning more heavily into prevention. Telematics-based discounts for safe driving, smart home devices like water leak detectors and carbon monoxide sensors, and other proactive tools are becoming standard ways to lower premiums and prevent damage before it happens.

He also touched on a less obvious but increasingly important risk: cybersecurity. After his own computer was compromised, Kip noted that identity theft and digital vulnerabilities are now very much part of the conversation insurance professionals need to be having with clients.

Communication Is the Real Product

Perhaps the most relatable part of the conversation — fitting for a podcast about inclusive communication — was Kip’s emphasis on translating insurance jargon into something people can actually use. He talked about repeating questions intentionally, summarizing conversations in follow-up emails, and asking open-ended questions to make sure clients walk away truly understanding their coverage, not just signing paperwork.

It’s a simple philosophy: insurance only works for you if you understand it. And that starts with someone willing to explain it clearly.

How You Can Mark the Day

Kip’s own plan for National Insurance Awareness Day? Reviewing his own policies — and reminding people that you don’t need to be his client to ask him a question. His message was clear: the information shouldn’t be a secret.

If you’ve been meaning to review your coverage, take this as your sign. Whether it’s your auto policy, your home, or your business, a quick check-in could save you from a costly surprise later — and might even save you money in the long run.

Watch the full podcast episode.


Want to connect with Kip Harris? Find him online by searching his name — he’s with Goosehead Insurance and active on LinkedIn and Facebook.

Follow Elation Communications on Instagram, Twitter/X, and Threads at @JerricaTalks, on YouTube at Elation Communications, on LinkedIn at elation-communications, and on Facebook at elationcomms.

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About the Author

As the President & CEO of Elation Communications, Jerrica drives organizational growth and innovation through strategic partnerships, impactful storytelling, and a deep commitment to empowering teams. Her work, characterized by a blend of strategic vision and operational excellence, has left an indelible mark across various sectors, particularly in supporting individuals with disabilities and advancing educational reforms. She continues to inspire and influence the next generation of leaders, advocating for meaningful change.
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