Elation Communications is excited to share that the recordings of our three-part DEI Rebranding webinar series are now available to watch on demand. These free, expert-led sessions provide a strategic roadmap for organizations ready to reimagine DEI as a lever for resilience, growth, and trust in today’s dynamic environment.
The first webinar, “A 7-Point Strategy for Compliance, Culture & Impact,” originally presented on April 10, 2025, introduces Elation Communications’ proprietary DEI Rebranding 7-Point Strategy. This framework is designed to help organizations adapt to today’s shifting political and regulatory climate while reinforcing a commitment to inclusion, ethics, and operational alignment. Participants learned how to modernize language and communication frameworks, reduce compliance risk, and apply real-world examples of successful DEI rebranding efforts that deliver measurable impact.
Featured experts for this session included Jerrica Thurman, MBA, CAE, President and CEO of Elation Communications and a leader in branding and crisis management; Dr. Alicia Michelle Straughter, CEO of AMS Consulting and a seasoned expert in HR and organizational development; and Dr. Jacob Easley II, CEO of Xcelerated Excellence and a nationally recognized scholar in education policy and equity. Together, they offered practical tools and strategic insights for DEI professionals, HR leaders, and communicators navigating increasingly complex terrain.
The second webinar, “Strengthening Corporate Values, Growth & Trust,” originally presented on April 24, 2025, builds on the first session by exploring how a well-executed DEI rebranding strategy can support long-term business success. This session emphasized how DEI rebranding, when aligned with Environmental, Social, and Governance (ESG) frameworks and the United Nations Sustainable Development Goals (SDGs), can strengthen corporate identity, build stakeholder trust, and promote sustainable growth. Attendees learned how to integrate DEI with core business goals, mitigate risk, and effectively communicate long-term impact both internally and externally.
This session featured another powerful panel of thought leaders, including Jerrica Thurman, who returned to share strategic guidance on brand storytelling and communications; Dr. Claire A. Nelson, Chief Ideation Leader at The Futures Forum, a global futurist, sustainability engineer, and thought leader in systemic transformation; and Dr. Meredith Beckford-Smart, Chief Visionary Officer at Inspire U and an expert in sustainability and equity-centered education and leadership. Their insights helped participants better understand how to align DEI efforts with future-focused values and emerging global frameworks.
The third webinar, “Ethical Leadership, Compliance & Impact in a Changing World,” addresses why true ethical leadership requires moral clarity and the courage to act, even amid external pressures. Presented by Jerrica Thurman, President and CEO of Elation Communications, and Cecilia Sepp, Founder and Principal of Rogue Tulips, this session, originally recorded May 8, 2025, delves into strategies for maintaining a values-driven approach to workplace inclusion while balancing regulatory requirements and social responsibility. By framing inclusion and belonging as both an ethical and strategic priority, organizations can continue to drive meaningful change while safeguarding compliance.
Together, these webinars offer a comprehensive blueprint for building a DEI rebranding strategy that is sustainable, adaptable, and aligned with both market expectations and internal values. Whether you are leading DEI, HR, ESG, or communications within your organization, these sessions will equip you with the knowledge and tools needed to lead with purpose and impact.
Access both webinar recordings today to start building a stronger, more inclusive future for your organization:
· A 7-Point Strategy for Compliance, Culture & Impact
· Strengthening Corporate Values, Growth & Trust
· Ethical Leadership, Compliance & Impact in a Changing World
Stay connected with Elation Communications for more thought leadership and resources to support inclusive, future-ready organizations. Learn more about how to get started with rebranding your DEI initiatives today!