Results and Achievements 

Our Testimonials

positive energy and unique insights

Jerrica Thurman is a star in the association management community. She is highly intelligent, motivated, well educated (graduate degree in Marketing), always learning, always imagining, and always seeking personal and professional development opportunities. I met Jerrica when I became her CAE study Mentor, and when she completed that course of study we maintained our professional mentoring relationship. I also work with her on marketing projects for The 501c League; Jerrica has supported our marketing and communication efforts for promotion of “The Ethical Nonprofit” course. She designed our artwork and developed a list of contacts to promote the course and the organization. She brings positive energy and unique insights to everything she does. I highly recommend Jerrica for her professionalism, commitment to excellence, and ongoing learning about association management and marketing.

C. Sepp, CAE, CNP

Went Above and Beyond

I worked closely with Jerrica on many communications projects and international events, and found her to be incredibly detail oriented, creative, committed, and professional. Jerrica went above and beyond to meet the many demanding deadlines her team faced on a daily basis, often working late night hours to support over 30 events a year, while marketing several years’ worth of events and still composing and distributing informational communications on launched programs to current registrants. She also earned many accolades and awards for the periodic international magazine her team produced. Jerrica’s excellent communication skills and extensive experience were illustrated on a daily basis through her newsletters, magazine articles, website content, member profile books, marketing letters and emails, social invitations, restaurant and offsite guides, event guides, creative marketing tools, and many other types of event and membership focused communications and marketing, as she juggled management of a variety of projects. I also had the personal benefit of her onsite event communication management and logistics support for an event we executed in St. Petersburg, Russia, and can attest to her varied experience. I would recommend Jerrica without hesitation.

A. Agniel

Visionary Leader

Ms. Jerrica Thurman is a visionary leader whose passion for issues of social justice span her entire work portfolio. She understands her role as a mouthpiece for our social justice platform, and, on a larger scale, the work we do in the advancement of high quality education for every child. Ms. Thurman has developed a vision for advocacy around social justice issues. She has taught our entire staff ways that we can elevate and amplify the voice of our membership. I appreciate the way she has developed a plan, empowered the players, and set us up for operationalizing the vision. It is how we get our initiatives done as we support the work of the education field. We, then, monitor and re‐visit regularly to ensure we stay true to course around our corporate mission and values.

Ms. Thurman hosted a press conference at a local school in Las Vegas, Nevada. This televised/publicized event brought the press into the school to see, first‐hand, the innovative practices at that school. We continue to get feedback on how much that particular event added to the overall conference experience of our members.

Once Ms. Thurman has chosen to engage in a process, she sees it through fully. In fact, I cannot think of a time when she did not follow through on her commitments, as they are complicit with her own desire to learn more. She is truly committed to becoming the most effective advocate for those who have been historically under‐served. Clearly, I am fortunate to work with a professional of this high caliber.

R. Lucero

advertising value increased

Jerrica managed to transform an unpleasant crisis communication challenge into a positive perception of the organization which resulted in the Association’s voice becoming the go-to resource for media on educator preparation issues. Under her leadership, the quantity of our organization’s media hits and total advertising value increased significantly over a twelve-month period.

Jerrica understands the importance of mentoring and learning. She directed an internship program that provides college students with practical experience in marketing and media relations. Her accomplishment in onboarding and developing new talent has inspired many of her colleagues to emulate her success by starting their own program.

Jerrica continuously explores opportunities to increase our company’s marketing and communication attractiveness. She has generated more attention to our mission and purpose by enhancing the corporate platform with the use of a robust multimedia campaign. Jerrica successfully facilitated Twitter Town Hall Meetings and eased the fears of participants with effective training and practice sessions. She incorporated innovative ideas for enriching the Annual Meeting highlight videos, which has made them a must-see recording of the conference.

Jerrica is a change agent and is always looking for ways to improve on an idea or marketing strategy. She understands the value of teamwork and ensures collaboration among her team. Jerrica provides outstanding marketing service to colleagues and we’re always excited to listen to her presentations to engage our stakeholders.

G. Bozeman