Apex 2024 is the 36th annual awards program recognizing excellence in publishing by professional communicators. The Apex Award is one of the most sought-after honors in the communications industry, recognizing excellence in publishing, marketing, and communications. Each year, the award celebrates the creativity and effectiveness of campaigns that demonstrate exceptional innovation and results. The Apex Awards are based on excellence in graphic design, editorial content, and the ability to achieve overall communications excellence. Among this year’s 1,100 total entries, Elation Communications won the Apex Grand Award in the category of Campaigns, Programs and Plans for Public Service.
Elation Communications was recognized for its award-winning campaign, “Inspire to Elevate,” an initiative designed to empower people living with limb loss and limb difference to reach their full potential through inspiring stories, actionable insights, and community engagement. The campaign aims to foster a culture of growth and development, encouraging participants to elevate their personal and professional lives. The campaign includes an inaugural series of TV public service announcements that aired across the U.S. highlighting three 30-second videos and two 15-second videos, raising $1 million. The PSAs broadcasted on Amazon, online streaming services, stations in major TV markets in the U.S., and social media, achieving a cumulative unique reach of over 2 million viewers in 30 days.
Key features of the campaign:
1. Storytelling at its core. At the heart of the “Inspire to Elevate” campaign is powerful storytelling. Elation Communications has crafted a series of compelling narratives that highlight real-life success stories, challenges, and triumphs. These stories serve as a source of inspiration and motivation, encouraging people to pursue their dreams and aspirations.
2. Interactive pPlatform. The campaign is hosted on an interactive platform, which provides users access to a wealth of resources, including articles, videos, and social media posts. The platform is designed to be user friendly and engaging, allowing participants to explore content that resonates with their personal interests and goals.
3. Community engagement. “Inspire to Elevate” emphasizes the importance of community and collaboration. The campaign fosters a sense of belonging by creating opportunities for individuals to connect, share their experiences, and learn from one another. This community-driven approach encourages participants to support each other’s growth and development.
4. Expert insights. The campaign features insights from industry experts, thought leaders, and influencers who share their knowledge and expertise on topics related to personal and professional growth. These insights provide valuable guidance and inspiration for individuals looking to elevate their lives.
The communications campaign required brand development, video production, scripting and content creation, marketing, advertising, media buys, social media management, magazine publication, media relations, and web development.
The TV PSAs feature high-profile personalities from “American Ninja Warrior” and NBC’s TV show “La Brea,” and the TV producer of Netflix’s series “L.A.’s Finest.” View Public Service Announcements
PSA 1: Elevate – https://www.youtube.com/watch?v=W2Lb-jkcg9I
PSA 2: Conquer – https://www.youtube.com/watch?v=6oa9jLB-kzg&t=4s
PSA 3: Persevere – https://www.youtube.com/watch?v=Cx8xKPDH9tI
PSA 4: Achieve – https://www.youtube.com/watch?v=61XTGnsEp-A
PSA 5: Thrive – https://www.youtube.com/watch?v=URK0plzm9hk
The “Inspire to Elevate” campaign has made a significant impact since its launch, reaching thousands of individuals across various industries and backgrounds. Participants have reported increased motivation, a greater sense of purpose, and a renewed commitment to achieving their goals.
The campaign’s success can be attributed to Elation Communications’ ability to create a dynamic and engaging platform that resonates with a diverse audience. By combining storytelling, community engagement, and expert insights, “Inspire to Elevate” has become a beacon of inspiration for people seeking to make positive changes in their lives.
Elation Communications’ receipt of the 2024 Apex Award for the “Inspire to Elevate” campaign is a testament to our dedication to excellence and innovation in the field of communications. The campaign serves as a powerful example of how strategic communications can inspire individuals and communities to reach new heights.
For more information about the campaign and to explore all its inspiring content, visit “Inspire to Elevate”.